Soft Drinks Market
Friday, December 7, 2012
Alright, who is the predominant in the social media world? (Coca-Cola vs Pepsi)
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We’ve posted a detailed information about the strategy of Pepsi to attract youth people and social media activities for this target. There i...
Thursday, December 6, 2012
Logo evaluation: Coca-Cola vs. Pepsi
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If you compare the logo evolution of Coca-Cola and Pepsi cola, you may find there was a big different in the strategy of two companies. To...
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Customer Insight of Coca-Cola
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As a marketing analyst might say, even a big company, such as Coca-Cola, needs to differentiate its products. Coca launched “Coca light”, ...
1 comment:
Tuesday, December 4, 2012
Customer Insight of Pepsi in spite of Coca-Cola
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If you compare Pepsi with Coca-Cola in terms of reaching exact customer, it’s not a false observation that Coca-Cola beats Pepsi. Sales rate...
Product Touch Point and Differentiation
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Widely-recognized, Coca-Cola and Pepsi are the two most popular beverage brands in the world. Within the lineup of beverages, their well...
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Monday, December 3, 2012
COCA COLA VS PEPSI
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Coca Cola has been fighting against their main compeitor for many years. Pepsi was created in 1893. They have been competit...
"Happiness" - customer insight of which brand?
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Many brands have been using the word "Happiness" to reach consumers as a insight strategy. However, one of them has strong relati...
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