Logo evaluation: Coca-Cola vs. Pepsi

If you compare the logo evolution of Coca-Cola and Pepsi cola, you may find there was a big different in the strategy of two companies. Today, you may find the Coca-Cola logo of is amazingly similar to the logo they used 130 years ago when the first time it being introduced, and it is the same as it was in 1900s.

However, we can see there was a panty of changes in the logo of PepsiCo. They began to use blue color in its logo after 1950s.  And they even try to not include the company name “Pepsi” in the logo in recent year. It is not a surprise because Pepsi continuously focus on radical change and periodic reinvention.

It is important to realize here, Coca-Cola is relying on the tradition and loyalty of the company and its customers. So that it creates consistency and history necessity, while Pepsi has a rich tradition of keeping pace with the changing customers needs and providing new and trendy soft drinks.