The range of product is wide because all companies need high
market share.The customers are involved highly in the product due to a high
investment in marketing in order to build the relationship with customer in the
long-term. So there are lots of customers that are addicted to the brand, but
some still consider only the price especially between coca-cola and PepsiCo due
to the almost same quality. Because of the health concern, people drink this
kind of drink less frequency and begin to drink substituted product like juice
and energy drink.
No comments:
Post a Comment