Sunday, December 2, 2012

Soft Drinks Industry Profile

Companies in this industry produce soft drinks, bottled water, and other nonalcoholic beverages. Major companies are Britvic (UK), Coca-Cola (US), Cott (Canada), Dr Pepper Snapple Group (US), Nestlé (Switzerland), PepsiCo (US), and Red Bull (Austria).But the two main players on the global soft drink market are Coca-Cola, which has 25 brands and 133 varieties, and PepsiCo that has 17 brands and 161 varieties.

Soft drink industry Structure (2008)



The war between Coke and Pepsi still continues, but currently Coke has the top spot.

Top 10 Soft Drinks

2011
1.
Coca-cola Classic (coca-cola)
2.
Diet Coke (coca-cola)
3.
Pepsi-cola (PepsiCo0029
4.
Mountain Dew (PepsiCo)
5.
Dr Pepper (Dr. Pepper/Snapple)
6.
Sprite (coca-cola)
7.
Diet Pepsi (PepsiCo)
8.
Diet Mountain Dew (PepsiCo)
9.
Diet Dr. Pepper (Dr. Pepper/Snapple)
10.
Fanta (coca-cola)


Source : https://www.msu.edu/~howardp./softdrinks.html
http://www.energyfiend.com/top-10-soft-drinks
http://www.firstresearch.com/industry-research/Nonalcoholic-Beverage-Manufacturing.html


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