Alright, who is the predominant in the social media world? (Coca-Cola vs Pepsi)

We’ve posted a detailed information about the strategy of Pepsi to attract youth people and social media activities for this target. There is a current research about social media effectiveness of Pepsi and Coca-Cola. In despite of market share and selling rates, Pepsi has an hegemony on social media attraction especially with Pepsi's new strategy which has been implemented since 2008. Indeed, "Coca-Cola has by far the higher number of Facebook likes, 51 million to Pepsi's 9 million. But if you look at other numbers, the situation is different and, if anything, Pepsi might be winning in the social media world."

That research by exact numbers: