Key Market Products

1. Carbonated, or sparkling drinks, are expected to create revenues more than $209 billion in 2014, reported by MarketLine. Coca-Cola is the market’s leader company. Other big firms on the market include: Red Bull, Dr Pepper Snapple and PepsiCo. Key growth challenges are consumer consumption and health concerns.

2. Sports drinks, energy drinks, and nutraceutical drinks, is expected to exceed $62,000 million in 2015, according to MarketLine. In this segment, PepsiCo is the number one company . Sports drinks’ market grows well with steady consumption, while energy drinks is a rapidly growing market because consumers show greater awareness on health issue and need the drink that is beneficial for their health.

3. Bottled water market is expected to be more than $126 billion in 2015, reports MarketLine. This represents 27% market expansion in five years. Danone is leaded in this segment. Health awareness, higher consumer consumption, enlarged population and lifestyle trends are key market drivers, which leads to product innovation, and packaging.

 4. The worldwide juice market, which includes fruit and vegetable juice, nectars, and fruit drinks, will exceed 64 billion liters by 2015, according to Global Industry Analysts. Consumers turn to consume in this kind of product more than the previous period due to awareness of health and nutrition.

Products	Expected production in 5 years	Leader	Leading Product in each segment
Carbonated, or sparkling drinks	10% rise	Coca-Cola with  42 % stake	40 % Carbonated drinks
Sports drinks, energy drinks, and nutraceutical drinks	30% rise	PepsiCo with 24 %  stake	58 % Energy Drink
Bottled water	20% rise	Danone with   14% stake	65% Unflavored Water
Juice	2% rise	Cadbury, Tropicana, Minute Maid	100% Fruit Juice

Source : http://www.reportlinker.com/ci02018/Soft-Drink.html