COCA COLA VS PEPSI

Coca Cola has been fighting against their main compeitor for many years. Pepsi was created in 1893. They have been competitors for more than 100 years.

When Pepsi got into this soft drinks markets, all their benefits where awfull because they bankrupt twice. After this occured the businnes started to be run by a Coca Cola distributor who finally sood up the other company.

Pepsi, as everyone knows , started with a very agressive actitude by increasing more quantity of the product and by reducing the price,compared with the coca cola one’s; The result was the sales increase.

In the other hand Coca Cola power dominated in EE.UU. Pepsi finally gained the same position as Coca Cola had. Changing their positioning was the key factor. They unificated the flavour and they started an agressive publicity strategy.

Pepsi marketing strategy was based on making differentiation between both brands trying to get closer to the young people section by identifying the brand Coca Cola with the traditional parents drink. This approach had a tremendous exit.

Now a days Coca Cola and Pepsi offer similar products, they attack mostly to one market section and they also want to get to the same range of people all around the world.

The Coca Cola Company succeded since the beginning because they used appropiate strategies as we said before. The brand development strategy of Coca Cola has been definied for a long term.

Loyalty of the brand is a very important factor to maintain their number one position. This loyalty was gained thanks to the useful and eficient strategies used by the members of the boards such as penetration strategy of the market, as the years passed Coca Cola provided many countries their products for example to South America, Asia, Africa…nearly all the world. Indeed, Coca Cola always conservate their main product as well as introducing new products but they have changed many times their packaging, drink tastes but they have never changed the logo since 1940, contrary Pepsi changed their logal frequently.